About E-Volve-or-Die.com (order individually or in bulk)
ISBN: 0-7357-1028-7

In the New E-conomy, there are two choices: e-volve your company or let it die.

If you are a CEO or executive worried about transforming your company for the challenges of the Internet Age, this is the book for you. With the pace of the New E-conomy, it's difficult to know what needs to be done or even where to start. What business models will be effective? What organizational changes need to be made? Should I outsource? What do customers expect today? E-volve-or-Die.com is the management guide that will help you deploy, manage, and e-volve your company into a holistic, Internet-enabled entity. Whether you manage a huge international enterprise, or a small startup, you will find valuable advice to keep your company thriving in the New E-conomy.

When companies undergo any type of transformation, the systems, processes and people must change. It requires careful thinking, strategy, and planning to implement wide-scale change, and in the New E-conomy, all this has to happen quickly. Once change is implemented, the company must figure out how to maintain momentum, and continually e-volve to meet the needs of customers, employees and partners. Based on the collective real-world experience of Mitchell Levy and more than 45 executives from companies around the world, this book addresses the key issues, decisions, and methods for quickly and successfully transforming your company.

Mitchell Levy is a consultant, educator and evangelist of e-commerce management. As President of ECnow.com, he helps companies around the world transition to the Internet Age. He developed and manages a professional certificate program in e-commerce management for San Jose State University, and teaches several courses in the program. He is also Chair for Comdex Spring and Fall, and for his own symposia series, ECMsym.com. Mitchell is the publisher of an online newsletter, ECMgt.com, with a readership of more than 5000 e-commerce practitioners.

As we begin the journey down the path into the Internet Age, we need to think in terms of electronic commerce. What does e-commerce mean? It's not about selling stuff over the Internet, or banner advertising or managing supply chains electronically. It's about transforming your whole company into a holistic, Internet-enabled entity. That means widespread change throughout your company, including changes to legacy systems, legacy processes and legacy people. It requires revamping of business models, redefining partners and alliances, a new understanding of your customers, a different approach to planning, retraining your employees to work as self-directed teams, establishing a global presence, revamping your marketing, and taking advantage of opportunities inherent in today's shifting marketplace. In short, electronic commerce still means commerce - but transformed for the New E-conomy. Once you have made the transformation, you must continue to e-volve or die.

This book will help you focus on the issues and decisions that you need to make that are part of successful e-commerce management. The four parts of the book address the stages of e-commerce management. Part One sets the stage for transformation, including e-commerce thinking and identifying new and creative business models. Part Two is the deployment phase; here you will find practical guidelines on planning, identifying customer expectations, importance of content, global presence and outsourcing options. Part Three is focused on how to maintain momentum, with chapters on managing customer service, organizational issues, Internet marketing and legal issues for the New E-conomy. Part Four is about the future, and addresses the shifting markets going into the future as well as managing change. You will also hear from more than 45 executives and their predictions about what the future of e-commerce will be like. Appendix A includes three complete case studies of companies who have experimented and learned from the principles in the book as they have transformed their companies for the Internet Age.

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